How to create POSITIVE keywords in a Google advertising campaign?

 

Creating effective positive keywords for your Google advertising campaign is crucial to reaching the right audience and boosting your results. Here are some tips to help you with this process:

1. Understand your target audience:

• Personas: Describe your ideal customers in detail, including their demographics, interests, needs, and search behaviors.
• Language: Identify the words and phrases your audience uses to search for products or services similar to yours.
• Competition: Analyze the keywords your competitors are using in their campaigns.

2. Use keyword research tools:

• Google Ads Keyword Planner: A free tool that provides search volume data, competition, and related keyword ideas.
• SEO tools: Tools like SEMrush and Ahrefs can help you identify keywords with high potential and low competition.
• Competitor research: Analyze your competitors' ads and websites to identify the keywords they are using.

3. Create different types of keywords:

• Long-tail keywords: More specific, less competitive phrases that target a more qualified audience.
• Generic keywords: Broader terms with higher search volume but also higher competition.
• Negative keywords: Terms that you don't want your ads to show, such as irrelevant or low-converting words.

4. Organize your keywords into ad groups:

• Group related keywords by topic: This allows you to create more relevant and specific ads for each group.
• Use keyword matches: Control how closely your keywords need to be matched to user searches.

5. Monitor and refine your keywords:

• Track your keyword performance: Analyze metrics like CTR, conversion rate, and cost-per-click to identify which keywords are performing well and which need optimization.
• Add and remove keywords: Keep your keyword list updated based on search performance and trends.
• Test different keyword combinations: Experiment with different types of keywords, matches, and ad groups to find the best combination for your goals.

Additional Tips:

• Use positive keywords in your ads and landing pages: This helps ensure your ads are relevant to user searches and increases the chance of conversion.
• Keep your keyword list organized: Use tools and spreadsheets to organize your keywords by type, ad group, and campaign.
• Review your keywords regularly: The search landscape is constantly changing, so it's important to review your keywords regularly and make adjustments as needed.

Creating positive keywords is an ongoing process that requires research, analysis, and optimization. By following these tips, you can create effective keywords that will attract the right audience to your Google ad campaign and boost your results.

UNNotificationServiceExtension advanced sound configuration

 

How to customize UNNotificationServiceExtension dynamically custom sound for push notifications. Here are two ways to do this:

Method 1: Using the UNNotificationServiceExtension

In this method, you will use the UNNotificationServiceExtension to download the sound file from the URL specified in the notification payload and save it in the application's Library/Sounds folder. To do this, you will need to implement the following steps:

Declare a constant for the sound file path in the Library/Sounds folder.

Use the downloadContentWithCompletionHandler() method to download the sound file from the URL specified in the notification payload.

When the download is complete, use the setNotificationSound() method to set the notification sound for the downloaded sound file.

Here is an example of how to implement this method:

Swift

import UserNotifications

extension UNNotificationServiceExtension {

    override func didReceive(_ notification: UNNotification, withCompletionHandler completionHandler: @escaping (UNNotificationContent?) -> Void) {

        // Get the URL to the sound file from the notification payload

        let soundFileURL = notification.request.content.userInfo["soundFileURL"] as! URL

        // Download the sound file

        let task = URLSession.shared.downloadTask(with: soundFileURL) { url, _, error in

            if let error = error {

                print("Error downloading sound file: \(error)")

            } else if let url = url {

                // Save the sound file to the Library/Sounds folder

                do {

                    try FileManager.default.copyItem(at: url, to: URL(fileURLWithPath: Bundle.main.resourcePath! + "/Library/Sounds/custom_sound.wav"))

                } catch {

                    print("Error saving sound file: \(error)")

                }

                // Set the notification sound to the downloaded sound file

                completionHandler(UNNotificationContent(

                    body: notification.request.content.body,

                    title: notification.request.content.title,

                    sound: UNNotificationSound(named: "custom_sound.wav")))

            }

        }

        task.resume()

    }

}

Method 2: Using a shared container

In this method, you will use a shared container to store the custom sound file. To do this, you will need to implement the following steps:

Create a shared container to store the sound file.

Save the sound file to the shared container.

In your app code, get the sound file from the shared container and set it as the notification sound.

Here is an example of how to implement this method:

Swift

import UserNotifications

extension UNNotificationServiceExtension {

    override func didReceive(_ notification: UNNotification, withCompletionHandler completionHandler: @escaping (UNNotificationContent?) -> Void) {

        // Create a shared container for the sound file

        let container = UNNotificationAttachment.sharedContainer(withIdentifier: "custom_sound")

        // Save the sound file to the shared container

        let data = Data(contentsOf: URL(fileURLWithPath: Bundle.main.resourcePath! + "/custom_sound.wav"))

        let attachment = UNNotificationAttachment(identifier: "custom_sound", url: nil, type: "audio/wav", data: data)

        attachment.contentDescription = "Custom sound"

        container.add(attachment)

        // Get the sound file from the shared container

        let attachment = container.getAttachment(forIdentifier: "custom_sound")

        // Set the notification sound to the attachment

        completionHandler(UNNotificationContent(

            body: notification.request.content.body,

            title: notification.request.content.title,

            sound: UNNotificationSound(named: attachment.identifier)))

    }

}

In both methods, it is important to note that the custom sound file must be less than 100 MB in size.